Training and Advocacy
Make sure your customers know your brand, and want to sell it
Help your customers to sell more when you can’t be there to do it yourself
Whether it’s face-to-face or online, one-to-one or in a group, traditional learning models to gamified platforms, our training and advocacy programmes are tailored to help your customers get to know and love your brand. By applying blended learning to inform and educate – in a way that suits their learning style – we’ll turn them into true advocates, while giving them the confidence and knowledge they need to increase sales with your consumers.
Face to face training
Through in-person training, we can help your customers build a stronger connection to your brand. Hands-on experience with your products win over hearts and minds. We will work with you to develop a bespoke model that does just that through:
- One-to-one sessions to raise a colleague’s knowledge and advocacy
- Larger group sessions to deliver a consistent message
- Digital sessions to reach more customers
Brand events
Events are some of the most engaging ways to help your customers learn about your brand. Immersing them in your brand this way means you’ll be creating a community that reaffirms your brand’s ethos when you’re not there. Events also ensure you’re:
- Creating unique and memorable experiences
- Giving customers a chance to experience your products in an exciting, informal way
- Increasing popularity within your customer network
Digital learning and engagement
Using a series of online resources across digital channels and platforms, we build training and education programmes that help you and your customers. With a toolkit they can use wherever they are, they’ll learn in a quick and easy way that works for them. We’ll:
- Create digital and online tools for continued learning
- Empower your customers to learn in a way that works for them
- Use a mixture of social media and e-learning portals to ensure high engagement
- Create powerful online communities that upskill each other
Incentive and advocacy programmes
To act on your behalf when you’re not there, we build elite networks of brand champions within your customer base. Soon, you’ll find that your customer audience will compete with one another for the prestigious elite champion position, when we do things like:
- Build a network of elite brand champions
- Reward them with incentives
- Create competition from the wider customer audience
- Build more advocates for higher recommendation rates, and more sales
See what our clients partners who work with us say:
McCurrach has been a game-changer for us. The field team go above and beyond daily to ensure we are represented at a high standard. During COVID things have been tough but the team took the initiative to try new things and keep store staff engaged virtually. The team have stepped up providing insight reports and online audits, on top of usual reporting. The data team have been a big help - I don't know what I would do without them. They use our in-store marketing tool, upload and update tasks, and provide more detailed reports when we need to dig deeper into the data. McCurrach is adaptable and understands things need to change with the times.Simone Clark - Trade Marketing Manager - Logitech Europe
